About Astraea

Turning decades of hard‑earned experience into a guiding torch.

Astraea partners with leadership teams to redesign workflows, identify high‑value AI use cases, and build intelligent systems that evolve with the organization.

In complex environments, clarity of direction does not guarantee clarity of execution.

Enterprise transformation often requires sustained adjustments across processes, system architecture, and organizational alignment. The challenge rarely lies in defining strategy, but in navigating the realities of cross‑functional execution.

When objectives, accountability, and delivery pathways align, transformation becomes sustainable rather than episodic.

We come from the execution front line.

Across multiple global transformation programs, we led from the client side — accountable for program governance, operational redesign, and system implementation.

During these initiatives, leading consulting firms such as McKinsey and Accenture were engaged to provide strategic frameworks and board‑level analysis. We understand advisory rigor — and we carry responsibility for results.

Leadership

Partners in complex transformation.

Cherry Tan

Cherry Tan

Partner

Formerly with IBM,Lenovo and Cisco, involved in enterprise strategy and cross‑regional coordination initiatives, leading execution in complex operating environments.

Lixx

Lixx

Partner

Formerly with IBM and Lenovo, specializing in brand strategy and executive positioning, with experience in structured communication and long‑term growth alignment.

Sunny Ye

Sunny Ye

Partner

Formerly with IBM and Lenovo, contributing to global supply chain and operating model transformation, overseeing cross‑functional redesign and system implementation.

Contact

Ready to redesign your operations?

Tell us about your organization, operational challenges and AI ambitions. We will help you identify the right starting point.

© 2026 Astraea Advisory Limited